5 Tips On Cannabis Marketing: The Content Strategy
The world has moved to the internet so the majority time spent for each person is online. You can capitalize on this by being everywhere your audience is.
If you think about it, if you are trying to create brand awareness and really get your brand out there, what is your best approach? Well, billboards and commercials are one way to go but that is getting to be a pretty outdated marketing approach. New studies have shown that people spend more time online now than watch television. And honestly, most people watching television have limited commercial view opportunities since most subscriptions offer commercial free tv. If half your audience is part of this group your commercials potentially aren’t getting viewed by half of your audience.
So moving your marketing strategies to online is the smartest tactic in this age. Assuming you have already found your target audience your next step is to learn all you need to know about this group of people. Where do they spend most of their time? The answer will likely be social media channels such as twitter, instagram, tik tok, and facebook. These are great platforms to utilize to showcase your brand and business.
5 Tips To Cannabis Marketing Strategy
To start your content strategy for your cannabis marketing you will need to start a blog. A WordPress site is a great way to do this. Create your WordPress site and personalize it to your brand. Start writing blog posts as often as possible in the beginning to build an audience. There are several tricks to this part that will help you succeed.
- Using your keywords as your content pieces: write blogs about your keywords to target your desired audience
- Organize your content: Keep a schedule of content ideas and separate them by keyword campaigns to stay as targeted as possible
- Content Compass: After mapping out keyword campaigns do research on the content already out there on these topics and create content that will stand out against the competition
If you think about it, if you are trying to create brand awareness and really get your brand out there, what is your best approach? Well, billboards and commercials are one way to go but that is getting to be a pretty outdated marketing approach.
Whatever marketing strategies you decide on, don’t skip a good content strategy as one of them. Take one day to research your competitors and look at the amount of content they have and view the paths they use to guide you as a viewer to their brand and their products. Content is everywhere and if you get your content out there that’s the best approach to finding your desired audience.